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How One Serum Changed 50,000 Routines
How One Serum Changed 50,000 Routines

GlowLab's bestselling vitamin C serum: 50,000 units sold in 60 days — 340% above target.

Sustainable Reformulation for European Retailer

A leading European health & beauty retailer needed to hit ambitious sustainability targets without disrupting their bestselling own-brand range. We phased the reformulation over 18 months, managing ingredient transitions and regulatory updates across 12 EU markets.