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How One Serum Changed 50,000 Routines
How One Serum Changed 50,000 Routines

GlowLab's bestselling vitamin C serum: 50,000 units sold in 60 days — 340% above target.

How One Serum Changed 50,000 Routines

GlowLab came to us with a concept but no formulation expertise. In 11 weeks we developed, tested and manufactured a 15% Vitamin C serum that outperformed three incumbent market leaders in independent consumer trials.

The launch exceeded first-month sales projections by 340%, with 50,000 units sold in 60 days and a #1 bestseller ranking on Sephora.com.